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Turkish tobacco is a small-leafed variety of tobacco. Its plants usually have a greater number and smaller size of leaves than American tobacco, and are typically sun-cured. These differences can be attributed to climate, soil, cultivation, and treatment methods. Historically, it was cultivated primarily in Thrace and Macedonia, which are now divided among Bulgaria, Greece, North Macedonia, and Turkey; but, it is now also grown on the Black Sea coast of Turkey, in Egypt, in South Africa, and elsewhere.
The name "Turkish" refers to the Ottoman Empire, which ruled the historic production areas until the late 19th and early 20th centuries. The term Oriental tobacco has also been used for the leaf.
Many of the early Ottoman brands of were made mostly or entirely of Turkish tobacco; today, its main use is in blends of pipe and especially cigarette tobacco, for which it is suited. In the early 1900s, manufacturers of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. The New York-based Greek tobacconist Soterios Anargyros produced the hand-rolled Murad cigarettes, made of pure Turkish tobacco. One of the most unusual advertising campaigns for any cigarette was the long-running series for Murad made by Rea Irvin.
Tastes in Europe and the United States shifted away from Turkish tobacco and toward Virginia tobacco, during and after the First World War.
Cigarettes containing Turkish tobacco (which includes those varieties grown in what is now Greece) exclusively continued to be manufactured and sold as "Turkish cigarettes" in the US (brands Murad, Helmar, Fatima, and others), in the UK (Sullivan & Powell, Benson & Hedges, Fribourg & Treyer, Balkan Sobranie), and Germany (where the so-called "Orientzigaretten" had the major market share before the Second World War).
They are not available anymore, with many brands, like Murad, having simply disappeared.
Today, it remains a key ingredient in American blend cigarettes. Demand remains high; however, the capacity to grow it remains limited, resulting in it being one of the most expensive types of tobacco in cigarette blends.
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